Tuesday, March 1, 2011

Edeka brings coded tuna customer origin can check via the Internet

The Hamburg Edeka Group, with more than 2,000 fresh fish counters one of the most important fish dealers in Germany, makes it possible for their new tuna product to the consumer to trace the origin of the fish directly from the fishing vessel. This is every can of Edeka brand with a tracking code is provided, said the supermarket chain on Friday. The code can be entered under www.edeka.de / Tuna: The customer then receives extensive information from the date of catch on fishing area and method to the name of the bulk tuna for sale fishing vessel and the place and date of processing of the fish.

An independent observer recorded on each fishing vessel, the data on fishing operations, catch and catch any. For the new product only of adult yellowfin tuna, which has already propagated these fish. This protects the young and thus the stock. The catch would be kept by measures such as the waiver Lock-buoys, the use of nets with escape options and trained crews as small as possible, which contributes to protecting the environment.

The Edeka group with 42 billion euros, 12 000 markets and 290 000 employees of the leading food retailer in Germany. The group tuna for sale is organized on a cooperative and is worn from 4500 independent retailers. Edeka core business of which is led by entrepreneurs full range of business. With its subsidiary Netto Marken-Discount, the Hamburg group is also present in the highly competitive discount store.

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