Caviar on a mouse click

How to buy food online, a
Wine or caviar, wine via the World Wide Web: Who ordered food online searches, rather than high-quality everyday. Experts say, what to consider when buying online.
Actually sounds like a fine thing: can select goods on the screen of a button on the shopping cart, pay electronically and delivered to your home. Just run from not only the online purchase of books or washing machines, but also of food. Who here, however, discount prices expected, is wrong: many vendors specialize in and also packaging and delivery charge. The product range is wide - the transition to the supermarket, not replaced.

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Six million Germans now, according to market researchers TNS in Bielefeld Food on the Internet. Especially for professionals, the provider generate interest: one in three would theoretically give up waiting in line and stress and find ordering appealing.

But not fruit or caviar are in demand. Rather more delicate moves like caviar or special spices and spirits and wines in the shopping carts, says Peter Sonneck by TNS. Providers such as gourmondo.de gourmantis.de or have specialized. "The Internet makes niche products widely accessible," Berg says of the Christian Haller BITKOM.


However, online supermarkets such as doit24.de, purple-se.de or edeka24.de food supply nationwide, but additional charges. Edeka asked about the DHL shipping, which claims to take an average of three days from receipt of order, a flat rate of 3.95 €. It is not applicable until an order of 75 €. When paying cash costs incurred in the amount of 6.50 €. For express delivery of chilled foods fall to 15 euros.


Discounters often without online shop
Such a service could also offer the market around the corner. But have "real" Supermarkets an online store, there is mainly promotional merchandise such as clothing or electrical appliances, or get some russian caviar for sale on the net. Aline Eckstein explained by the Institute for Business Research at the University of Cologne. Just keep discount stores out yet as far as possible. Are basic to increased transport and logistics processes, but also the customer: "The confidence that customers over the years have built up in a supermarket, has yet to be transferred to the online environment."

So, just fresh produce or frozen foods are necessary because of the cold chain system is difficult to obtain by delivery. "This is a part, the supply is scarce, but the big hurdle for consumers to order something," as the researcher has determined with the Department of E-commerce.


Comfortable, but not cheaper
The situation is different when it is delivered within a city. Then it goes fast and sometimes cheaper. Who orders using the online shop of the emperor's food chain before 9:00 clock in the Munich area, will pay five euros shipping costs and will also get fresh or frozen osetra caviar for sale within four to eight hours. The provider juice factory (saftfabrik.de) shipped free of charge within Berlin, but only from 24 € value of goods.

Bottom line shopping on the Internet is convenient, but not cheaper than the supermarket. "At least ten percent additional cost, customers must take into account in addition to shipping because of the picking," says Thomas Hitzler se.de purple from the manufacturer. Moreover, the goods must not be blindly trusted, Isabelle Mühleisen discourages the consumer center of North Rhine-Westphalia: caution applies to food products and those with best before date.